Heineken rugby toy

English language at the bottom of this post.

Como patrocinador de los Dubai Rugby 7’s http://www.dubairugby7s.com , Heineken  http://www.heineken.comAgeGateway.aspx quería hacer algo atractivo para los aficionados al rugby y a la cerveza.  Fácil: recortar y jugar.
Se hicieron 9.000 posavasos pelota de rugby y 1.700 tarjetas postales y se distribuyeron por los pubs de Dubai. El entretenimiento duró semanas.
Leo Rosa Borges lo diseñó así. http://www.leorosaborges.comabout http://www.leorosaborges.com2011heineken-pub-rugby
Aprovecho el escribir sobre un seven para felicitar al seven español por acceder a las 2013 World Series.

As a sponsor of the Dubai Rugby 7’s http://www.dubairugby7s.com/   , Heineken http://www.heineken.com/AgeGateway.aspx   wanted to engage rugby fans and beer drinkers before the big tournament. Tent cards and coasters weren’t going to cut it… so we cut them. Turning standard promotion material into an addictive bar game.  Heineken produced and distributed 9000 rugby ball coasters and 1,700 rugby post tent cards across various bar/pub outlets all over Dubai.
For weeks, beer drinkers challenged each other to finger punting coaster rugby while enjoying their Heineken.
Leo Rosa Borges designed it. http://www.leorosaborges.com/about/  http://www.leorosaborges.com/2011/heineken-pub-rugby/
In the way to write about a seven I want to congratulate the Spanish seven on accessing the 2013 World Series.